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Trending In London: Sustainable Fashion, Manifesting, And New Ways To Fitness

They say if you are tired of London, you are tired of life. As the weather hots up in the capital city of all things British, so do the trends in sustainable fashion, mindfulness and fitness. Here are what to look out for in London in the month of July.

2021 is a monumental year for Browns, the British fashion institution that opened the doors to its South Molton Street storefront over 50 years ago. The style forward luxury boutique known for championing fresh talents in fashion has found its forever home on Brook Street in the heart of London’s Mayfair, and the new site is nothing short of magical — it is a Grade II listed building that was once home to Colefax and Fowler as well as the late Mrs Nancy Lancaster who resided in the Yellow Room (pictured). 

The maison-style building features a central staircase and interconnected rooms to create rich and layered spaces lit with Dimorestudio designed fixtures and mid-century furnishings. The courtyard restaurant, Native at Browns, is also worth noting not just because it’s Browns’ very first restaurant with absolutely gorgeous design in a rare outdoor space in central London, but also for its to-die-for menu with a zero-waste food and drink concept. 

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If we have to name just one movement that gathered significant momentum over the past year of lockdown, it would be the focus on the spiritual healing and guiding of our mind, or more accurately, our subconscious. “Manifesting is simply the ability to create the life that you want.” Says Roxie Nafousi, who has fast become the manifesting queen. Having hit rock bottom 3 years ago, Nafousi turned to the art of manifesting to shift her life around and is now the manifesting expert and self development coach followed by over 70,000 on Instagram alone. Nafousi also contributes to Kourtney Kardashian’s lifestyle platform Poosh and Miranda Kerr’s blog.

Treat your mind by joining Nafousi’s famous online workshops that would often sell out in minutes and understand how to manifest your best life — “I guess I just want to tell people that it really, truly is possible.” Nafousi says, “No matter what position you find yourself in, you can transform your world in any way you want. Your mind is unbelievably powerful and you have more influence over your world than you currently give yourself credit for. The first step is to make the commitment to yourself to take responsibility to take charge of your life. You owe it to yourself to live your best life. You deserve that! It’s never too late to start over!”

Sustainability has never looked better — with a strong desire to re-shape the future of fashion, cofounders Bella Buchanan and Lily Fortescue partnered up in 2019 to launch Worn, a London-based platform that provides access  to the best pre-loved items from the most highly coveted wardrobes. The fashionable duo behind the brand have curated a collection that’s swoon-worthy, and are determined to shift the perception of second hand items through great curation and experience. Expect to see Alessandra Rich dresses and rare Chanel tweed jackets in pristine condition, fun bandeau top from The Attico in hot pink ostrich feathers, and Jacquemus runway tie-waist top that’s sold out everywhere.

Despite having a great online presence, the cofounders tell me that the best pieces are still found in their Knightsbridge store as many styles simply fly off the shelves as soon as they get in. Visit Worn at 280 Brompton Rd, South Kensington, London SW3 2AB.

Move over, chunky chains. This month it’s all about the dainty, timeless customizable jewelries from London-based brand AUREM + GREY. A true fashion veteran, founder Talya Paskin has had a passion for the jewelry experience since she was little. Without seeing the pieces in real life, it’s hard to really appreciate just how delicate the chains and letter charms are. But let me reassure you, the new collection will make your heart dance with joy. Top picks: Chunky Initial Necklace (£160), Initial Slider Anklet (£140), and the Iconic Diamond Enamel Ring (£1,200).

Want to unwind and get a bit of zen into your week? Look no further than FLEX Chelsea’s yoga offerings. With light and airy studios, FLEX is the antithesis to the dark and hectic gyms that were once trendy. The CBD Yin class, featuring optional use of CBD to aid muscle recovery and reduce anxiety, is one to try on Friday evenings if you want a healthy alternative to hitting the bars. Yin is a restorative, slow placed style of yoga where you hold postures for up to 5 minutes, allowing deeper alignment of the pose and breathing. 

If rigorous workouts are more your type, FLEX in the Park returns with the good summer weather, offering yoga classes in Battersea Park. Expect to work hard during this practice with longer holds and the introduction of more advanced postures. FLEX Chelsea is also the only physical store where you can try on sports clothing from The Sports Edit so you can look good while feeling good.

Founded by the stylish mother and daughter duo Susan and Holly, Stone & Mason is a contemporary luxury accessories brand with a twist. Each of the bags comes with a readymade kit full of on-the-go essentials (think lip balm, nail file, hand cream, spare earring-backs, hair ties, you name it), and can be worn with an array of different chains and straps offered by the brand. Stone & Mason’s new summer collection was reminiscent of bohemian ’70s Ibiza, featuring the best selling beach bags hand-woven in Bali with removable clutch bags and kits made up of everything you need for a hot summer day.

The brand’s also known for its tastefully designed, semi precious jewelry range, including this F*ck It Stud (£45), Baby Pink Pill Charm (£35), and Queen Necklace (£135).

Spitalfields is a must visit if you are into the buzzing vibes of East London. JENKI’s Matcha Bar is the newest addition to the trendy hotspot and serves up more than what you might expect — it seamlessly transitions from a cafe to a cocktail joint on a daily basis completed with stylish food offerings.

JENKI Matcha Bar opens on July 16 with address at Brushfield Street, Spitalfields.

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