Have you ever stayed in or admired pictures of the hotel Les Roches Rouges in St Raphael in the South of France, known for its iconic location by the Mediterranean Sea, its natural seawater pool and its views of the Iles d’Or? A dreamlike scenography, the Mediterranean Sea is right at your feet.
Les Roches Rouges is one of the eight hotels of newly named Beaumier Group. Inspired by French geographer, writer and explorer Auguste Beaumier who lived during the second part of the nineteenth century, Hotels D’en Haut wished to change their company name to support their expansion in Europe.
In May 2021, Les Hotels D’en Haut became Beaumier with a new identity, new destinations and new hotels acquired. “We wanted to rewrite our story, we decided to change our name, strengthen our hotels’ philosophy and work on new projects that could make us happy with our customers and in the meantime give a positive impact on our environment” said Eric Darde, CEO of Beaumier, since 2011 when the adventure of Les Hotels d’En Haut started.
From the French Alps with L’Alpaga in Megeve, Le Fitz Roy and Le Val Thorens in Val Thorens, Les 3 Vallées in Courchevel to the French Riviera with Les Roches Rouges and now Luberon with Le Moulin and Le Galinier in Lourmarin and Capelongue in Bonnieux, the Beaumier hotels are for those who are looking for an escape in a unique natural setting in a casual chic atmosphere in an authentic way.
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That means, hotels that are anchored in their local environment, with casual chic lifestyle offering simple pleasures, a clean architecture and an authentic design. How can you define a Beaumier hotel? “It is a hotel where you feel at home, where the location is quiet and beautiful and where you can reconnect with the essentials and nature” answered Eric. For their hotels, Beaumier have created a collective of talents who work in synergy sharing the same values, offering authenticity to their customers. Sculptor Guy Bareff created unique clay pieces in Les Roches Rouges, illustrator Hubert Poirot Bourdain drew a small character with its own identity for each hotel, creative studio Be Poles came up with a sensitive identity.
“Our happiness is to give pleasure to our guests” pointed out Eric Darde. “For example, in our newly renovated hotel Le Moulin in Lourmarin, our guests will enjoy a friendly atmosphere living to the rhythm of the provencal village” he added. The former oil mill dating from the 18th century has been renovated by interior design office Jaune based in Marseille. The result offers a very warm atmosphere, an ode to Provence.
Clothelines on the room floors, clay potteries, bouquets of dried flowers, “santons”, collections of books of Impressionist painters, mobiliers from Editions Midi and Ombrière de Nyons in coconut fiber outside hanging between olive trees in the courtyard of the restaurant.
In les Roches Rouges, the modernist architecture from the 195os redesigned by Festen Architecture has become a famous getaway in the South of France. There, three colors-blue, white and ochre- pay tribute to the light and the water of the South of France. “Our everyday motto is we love to have pleasure to give it back” said Eric. “We work with a local fisherman Olivier Bardoux who delivers fresh fish every morning and then our Chef José Bailly prepares a provencal tasty cuisine”.
What’s next for Beaumier? Renovations of hotels in the Alps which will be ready for the next season and at the same time new future opportunities to open Beaumier hotels in Switzerland and Italy.