Forbes - Innovation

LG Cheers Up Disappointed British Football Fans With Big OLED Price Cuts

If you’re British – well, English, anyway – you’ll be all too painfully aware that England lost on penalties to Italy in the final of the Euro 2020 football (AKA soccer for any US dwellers who might be reading this) tournament last Sunday night. 

They say every cloud has a silver lining, though, and today LG is trying to be that silver lining by offering a ‘commiserations on not winning the Euros’ discount of 10% on any OLED TV it sells in the UK between today (July 14) and July 27th inclusive.  

The discount even applies to LG’s new entry level A1 range, meaning you can pick up a 55-inch LG OLED TV for just £990 while the discount period lasts.

To obtain the discount you need to pick the TV you want from LG’s UK website (which seems to be the only place the deal is available), and at checkout use the discount code ‘OLED10’. 

The full range of discounted prices looks like this:

LG G1 – 77G1, £4,319.99; 65-inch 65G1, £2,699.99, 55-inch 55G1, £1,799.99

LG C1 – 77C1, £3,329.99; 65C1, £2,249.99; 55C1, £1,529.99; 48-inch 48C1, £1,169.99

LG B1 – 77B1, £3,239.98; 65B1, £1,799.99; 55B1, £1,169.99


LG A1 – 77A1, £3,059.99; 65A1, £1,619.99; 55A1, £989.99; 48A1, £990.

If you’re not sure which one is the right model for you, here’s a quick recap of the main differences between LG’s quartet of 2021 OLED ranges. The flagship G1 models get a new high-brightness panel as well as LG’s premium Alpha 9 Gen 4 processor. The C1s keep the new premium processor but don’t get the new high-brightness panel. The B1s step down to a less powerful Alpha 7 Gen 4 processor and only get two HDMI 2.1 ports rather than the four found on the C1 and G1 models. 

The A1s, finally, keep the Alpha 7 Gen 4 processor found in the B1s, but only carry HDMI 2.0 ports (so there’s no support for 4K/120Hz or variable refresh rate gaming features), and only support a native 60Hz panel refresh rate versus 120Hz for the B1 up. In other words, the A1s are targeted at movie fans who don’t have any interest in cutting edge gaming.

Related reading

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