Cast’s Mini Getaway Ring in collaboration with Francesca Villa for the Italian Heist Collection with malachite, black onyx and pave diamonds set in 18K gold and is cleverly engineered to flip to transform and reveal different looks in one ring.
What happens when a woman with an entrepreneurial spirit who has launched a variety of financially and creatively successful projects commits to her romance with jewelry? The best of all worlds—collaborations with some of the most internationally talented designers, custom designs and a direct to consumer website dedicated to the to the independent self-purchasing woman who wants to collect and own bold, profoundly original pieces. The website is called castjewelry.com and the Chief Creative Office and Co-Founder is the savvy Rachel Skelly.
When Rachel talks about jewelry, you can feel her excitement, the passion and the intention behind her idea to bring together this eclectic mix of designers and work with each to create capsule collections that are exclusive to Cast. The website has been created to introduce and invite a new generation to become jewelry enthusiasts to the bold, daring and artistic works that Skelly has collaborated with these indie to produce.
Here we talk to Rachel Skelly about her own experiences with jewelry and launching Cast:
After launching a variety of products and brands, what attracted you to jewelry?
“I have always loved jewelry, especially rings. It started in high school when I wore a ring on every finger and still do much of the time. Once I had my favorite rings—I went on to get multiple piercings in my lobes so I could wear a mix of different earrings which was always fun to curate. Additionally, my grandfather was a major rockhound and he had a section of his home dedicated to geodes and all different minerals and rough gems. I was always in that room playing and touching and admiring them.
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When I decided to create a jewelry platform, it was due to the fact that I found the experience of jewelry shopping daunting and intimidating and I was sure that other woman felt the same. I wanted to create an experience that was luxe yet laid back and filled with designs that fueled a woman’s self-expression.”
How did you find the designers who you decided to collaborate with for Cast?
“It began with a deep dive into Instagram feeds and finding pieces that sparkled and sparked my creativity. Ultimately, I chose the collective designers because of their distinctive style, original aesthetic, their authentic passion for creative collaboration, and an innate belief that they could bring my vision of Cast to life.”
Do you have a style or time period that inspired your vision?
“Yes, I would say a mix of Art Deco designs and mid-century modern. The 20th century from the fifties through the seventies is very bold, colorful and statement-making, which is what I love about all design, from furniture to decorative items to jewelry. I particularly love different patterns and textures from these time periods. But, also when I worked with the three designers who were part of the collective launch—I had to consider their sensibilities and how to blend it all together.”
Which designers are part of the launch and how would you describe how each fit into the Cast aesthetic?
“ I chose Alice Cicolini for her daring use of color and motifs coupled with her metal and enamel work. Much of her early work was Indian influenced but we worked on graphic patterns inspired by the geometric Art Deco period and mid-century modern. This gave it a different twist, exclusively for Cast. Alice designed two collections on based on beautiful rich stones and the other distinctive link chains which evoke our logo.
Cast’s Mad Mod Cuff in collaboration with Alice Cicolini for the Mad Mod Collection with a sugarloaf cut citrine stone and hand-painted enamel set in sterling silver with a touch of 14K gold.
Cast’s Icon Chain in collaboration with Alice Cicolini for the Rebel Icon Collection every C-link is polished into a knife’s edge made with 100% recycled 14K gold.
We also worked with Francesca Villa. There is a quirkiness to her designs. She has a personal affinity for antique and vintage pieces and draws from them. One of my favorites from this collaboration which I now wear much of the time is from what we called the ‘Italian Heist’ collection and is a flip ring with enamel on the side of the shanks and stones that flip to different colors so you can wear the ring on differnt side. The way it is constructed is quite ingenious”
Cast Getaway Ring in collaboration with Francesca Villa for the Italian Heist Collection with turquoise, malachite, lapis, and pave diamonds in silver. Swiss-engineered to flip and reveal four different looks.
Kristy Ford created links chains in bracelets and necklaces that combine classicism, with the beautiful weight of charm bracelet chains of the fifties and a nod to the silhouettes and styles of the styles of the 70s—the mashup of periods making it relevant today and a collectible that is fashionable yet enduring.
Cast’s Brazen Bracelet in collaboration with Kristy Ford for the Brazen Beauty Collection made with 100% recycled 14K Gold
And Lauren Godfrey designer of Harwell Godfrey collection worked with me on a collection that launches in January. It centers around turquoise as the main stone and the symbolism yet in fiercely creative designs.”
Are you planning on adding more collaborations with other designers and if so, when?
“Cast will unveil new pieces by the designers we are already working with and add new designers every few months, always creating something fresh to discover. Additionally, the brand will unveil vintage jewelry from the mid-twentieth century through the vintage ‘70s in keeping with the brand’s aesthetic. I am also really looking forward to enlisting talents from different creative fields who have never designed jewelry before and working closely with them on how to interpret their imaginations into small works of art that women can collect and wear.”
Who does the production for Cast’s designers?
“Once we agree upon all of the sketches and the pieces in each collection, we have a production house working with Cast so we can oversee that every aspect is perfected and up to our standards. We work with 100% recycled gold and silver, we support the Kimberly process for sourcing diamonds, we are members of RJC and we are highly selective in the materials and source of materials we use including never using coral or ivory in our products.”
Cast’s Go-Go Rings in collaboration with Alice Cicolini for the Mad Mod Collection with sugarloaf cut citrine, amethyst and blue topaz stones and hand-painted ceramic in sterling silver with a touch of 14K gold.
Is there anything else unique about Cast’s designs?
“Each Cast jewelry piece will be uniquely numbered as each piece is a true work of art.”
Do see any pop up events or a physical store in the future of Cast?
“ Yes, eventually, once we have more information on what our clients are purchasing online, I would love to reach a broader audience that could touch feel and try on the jewelry in a brick and mortar setting. I definitely can see if for the future. One of the reasons as I had mentioned as to why I launched Cast was to change the intimidation factor felt so often with high end jewelry. To then bring that into a shop or multiple shops in which women can feel confident, comfortable and welcome while exploring and discovering different styles would be empowering and the perfect complement to the online shop.”