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Auteur Is The Newest High Luxury Beauty Brand Rewriting The Skincare Narrative

A powder-form cleanser from ultra high luxury skincare brand, AUTEUR, is priced at $170. Even with it’s chic packaging—a seven sided glass bottle with a tortoise print cap—beauty enthusiasts will still wonder if it’s worth their hard earned cash. That it comes in a pure white power consistency as opposed to the usual oils, gels and bars, is another reason for piqued curiosity.

The German-born premium label promises to deliver “High Active Skincare.” By this, they are referring to “responsibly formulated actives, unrivaled regenerative growth factors and advanced delivery systems that target individual cells for repair.” The goal, they add, is to bring skin to optimal health. A promise of this scale, and at a time when every other label claims to work miracles, had to be put to test.

Arrival of a bright amber carton from AUTEUR, made a strong impression. It was an unexpected yet striking color choice for a luxury label. Often times, we see soothing greens, immaculate whites and deep blues from high luxury beauty brands. This packaging immediately indicated that the new kid on the block, was out to challenge the status quo. Three stunning bottles lay inside, each looking more like home décor than beauty products. There were different tortoise prints for every cap. AUTEUR’s team writes: “The color symbolizes new beginnings and energy. Seven sided recyclable glass vessels symbolize perfection and luck. The tortoise shell patterned caps add a fun layer of surprise to unboxing. Consumers will never know what pattern they will receive until unveiling.” There was a sudden desire to clear out the entire beauty counter and place my three new AUTEUR bottles front and center.

Esthetician Grade Skincare Formulations

The formulations used for AUTEUR skincare products are “esthetician grade.” The company’s goal is simple and they are making no compromises in achieving this. AUTEUR Senior Executive Vice President, Paula Derrick, asserts, “If a product isn’t efficacious enough to be used by a top esthetician within a treatment room to drive result, it isn’t making it into our collection.”

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The company utilizes state-of-the-art technology, innovative ingredients and advanced delivery systems to target skin concerns. “Active ingredients are used at levels in which they are clinically tried, to produce maximum results. This is not always the case with mass-market brands, that may water down actives,” adds Paula.

Sleek, Streamlined and Sustainable

Unique formulas from AUTEUR work efficiently to support a streamlined routine. The Definitive Enzyme Cleanser, for instance, deeply cleanses while minimizing pores and improving skin’s overall texture. Infusion of high actives and enzymes also boost the regeneration of the epidermis. Following a morning cleanse, skin is visibly clearer. Rough patches and blemishes appear and feel significantly smoother. Most deep cleansing agents tend to leave the surface dry or uncomfortably tight. The Definitive Enzyme Cleanser leaves skin hydrated and smooth and ready to take on the day.

Most hyaluronic-based serums focus on diminishing signs of aging by hydrating deep into the epidermis. The Definitive Hyaluron Activator, however, brings more to the table. Paula explains, “We aren’t just hydrating the skin; we are supporting cellular structure so that skin functions in a different way. This is what will continue to improve skin’s appearance over time.” A week of use, shows improved skin elasticity. Wrinkles and fine lines are less visible, while surface is smoother and more vibrant. Lightweight and easy-absorb consistency make it ideal for both day and nighttime use. I like to apply a thin layer under a tinted SPF serum for naturally radiant skin all day. It leaves skin hydrated with an ultra subtle sheer finish. Most days, all you’ll even need is a pinch of blush

 At night, a layer of Hyaluron Activator is prelude to the ultimate evening skin treat: AUTEUR’s Definitive Restoration Cream. As someone with combination, acne prone skin, I’ve always been weary of heavy creams. This super nourishing formula, however, completely changed how I perceive face creams and lotions. Rich formulation of high actives sinks deep into skin, leaving no trace of oil or grease. After only a few uses, rough, dry patches of skin had immediately smoothened. Skin was also visibly more radiant. Infusion of 24-karat gold leaf fortifies cell structure on the dermal and epidermal levels. It also “diffuses light across skin’s surface for instant illumination.”

Luxury Skinmalism

Typically, luxury brands in the beauty category embody excess. Apart from premium ingredients, they tend to pour much of their resources into packaging. Although glass bottles of AUTEUR are gems on a beauty shelf, they were also conceived with sustainability in mind. Apart from being recyclable, Paula reveals that, “This is set up to be refillable in the near-future. We don’t use plastic on any of our exterior packaging.”

Not too long ago, luxurious skincare systems were often comprised of eight or more products. The impression it left us was that the more you put onto your face, the better the results. This has recently shifted, resulting in regimens that call for more efficient and effective formulations. “The skincare market has been trending towards more simplified routines that are easier to maintain. By offering customers a more targeted line with multi-functional and high-efficacy formulas, we are making sure that with each step of their skincare routine, even if they only use one cream regularly, that their skin will continue to improve in both function and appearance.”

Better Than Personalized Skincare

The team at AUTEUR believes in the very basic premise that every skincare journey is unique. “White we don’t believe in one-size-fits-all products, we do believe each product should have multiple benefits,” says Paula. One’s distinct experience of the brand and its products are the stories the fuel and inform the luxury skincare brand from Germany.

Regardless of where you are in your narrative, the brand celebrates your every page, chapter and saga. Paula ends, “The spirit of the auteur is within all of us. Championing that individuality and highlighting stories of self expression that will inspire someone else interests us. It also drives us to create products that enable that mindset.”

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