As the weather warms up and social distancing restrictions ease, many of us are looking forward to once again celebrating Memorial Day that marks the beginning of summer. Here’s all you need for the best long weekend in style, regardless whether your plan is to party the nights away or staying in with friends and family.
Fendi’s new summer 2021 capsule collection in collaboration with New York-based artist Sarah Coleman is seriously good. Appropriately named “FF Vertigo”, the collection sees pieces in psychedelic, swirly prints that bring a fresh look to Fendi’s classic styles. This Baguette 1997 canvas bag in the newly-imagined blue motifs screams stylish summer and is a Memorial Day must-have.
Rowing Blazer’s new summer collection has just dropped on May 13 and this Roses Emblem Hat in green has already been picked up by no other than Emily Ratajkowski. The preppy yet colorful collection is full of pieces that can take you from a casual beachside walk to lunch in the sun (like this Women’s OG Fun Shirt Dress, £170).
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Marianna Senchina’s new SS21 designs pay tribute to the fun ’60s without the dated, vintage feel. The collection is full of pastel yellow and faded pinks with puffy sleeves and high waisted tailoring. The best pick, personally, is this Eye Candy Polka Dot dress with ruched skirt detailing — picture perfect for the early summer parties we are all longing for.
Looking to blend in? Then Sqorpios, known for its daring yet flattering designs, won’t be for you. The Element swimsuit by the Ibiza-based swimwear label is still one of the most recognizable fashion statement piece on Instagram to-date and will get you the pool-side party queen crown you deserve in no time.
Simple yet stylish — the Lucile Gold Snake Chain necklace by Bonheur Jewelry is handmade from 100% sustainable brass dipped in 18 karat gold with a center Swarovski crystal pendant. Founded and designed by sisters Ally and Albina Mataj, the New York-based brand’s contemporary yet effortlessly on-trend style as well as its environmentally responsible attitude has been recognized and loved by its ever-growing group of loyal fans.
Memorial Day isn’t all about boozy parties and wild nights, it’s also the best time to relax and unwind with the people you love the most. The Coconuts board game by Underdog Games is a rare gem that’s equally fun for adults and kids — a classic awaiting to be discovered in our opinion.
As an all-natural skincare brand, Peak Scents is committed to providing toxic-free, safe, affordable products that truly care for the skin and deliver results. This Memorial Day, don’t forget to apply adequate sun protection with the brand’s Power Repair Daily Moisturizing Sunscreen that is formulated with natural antioxidants including Vitamin C and Green Tea.
Sage Swim is more than just another sexy swimwear line — it aims to embrace modern women of all races, shapes and sizes, by intertwining and contrasting style and personalities. Sage Swim’s designs are playful, eccentric and not afraid to be experimentally daring. This Guinga One Piece in soft prints is the perfect mix of bold and feminine and will sizzle up the temperature wherever you go.
FÀP, the Belgium-based designer label previously known as Filles A Papa, is never short of designs with attitude. The Inner Flame collection had been launched in collaboration with designer Kimy Gringoire and we are in love with every single piece. The Blazing Flame Ring, together with Mars Flame and Dion Fortune Flame designs as seen in the picture below, will add endless cool-girl vibe to your long weekend in style.
For those gym bunnies who won’t miss a day of workout even over the Memorial Day long weekend, the beautiful set of Cross Bra and High waisted Running Shorts in matching lilac and metallic bands by 4252 is a stylish choice. The brand had been launched by Belgian Olympic champions Olivia Borlée and Elodie Ouedraogo and embraces positivity and belief in sports. The two founders also have been through a special journey: Borlée and Ouedraogo were finally honored with the gold medal they deserve, 8 years later, after the winning team was disqualified due to a failed drug test.
For those planning outdoor activities or simply wanting to up their protein intake, AMPower protein bars are a guilt-free treat that is healthy and tasty. These gluten-free bars ensure your body gets the nutrients it needs to maintain its energy level and the salted caramel latte flavor is just too good to miss.
If 2020 has taught us anything, it’s the importance of personal hygiene. Byredo’s Suede Hand Wash will add a touch of style to your daily hand-washing activities and leave your skin hydrated and clean.
Miaou is a cult Instagram brand whose designs have been spotted on It girls around the world (think Hadid and Jenner). The Campbell Corset is nonchalantly sexy with an early-day Spice Girls flare. Wear it with low-rise pants and platforms to bring out the ’90s kid in you.
Sustainability and ethics are a huge part of Aurelia London’s DNA, and the brand is a Cruelty-Free International certified company supporting the end to animal testing in cosmetics. The ethically produced Overnight Recovery Mask is Aurelia London’s star product and will leave your skin supple and hydrated in the lead up to summer weather.
AZLEE Jewelry just launched an exclusive collab collection with Ylang 23, named 23 Muses. The collection will launch 23 coins seasonally in themed capsules and begins with three coins that celebrate mothers and Mother Earth. The Fertility Luck Talisman Yellow Gold Coin Charm features 18K yellow gold and diamond details, and would be a thoughtful gift or a good luck charm for any women navigating the journey to pregnancy.
Since Kylie Jenner brought the label to the front and center, TLZ L’FEMME has not disappointed with its unique aesthetics and designs. This Orange Mesh Mini Dress comes in a variety of fresh colors like yellow and pink, and is a fun and carefree take on your regular Memorial Day party outfit.
Hanni, the newly launched beauty tool company is putting an end to disposable razors. The Hanni Starter Kit includes a waterless shaving cream and a reusable razor with single-blade design that exfoliates away dead skin and removes hair in the most gentle way possible.
Teaching us stylish can also be environmentally conscious, ATOMY’s Vegan Basket is a summer must-have made with premium Italian Apple Peel Skin with cotton lining. The generous size will take all your beach essentials and the two small pockets inside (one with zipper) will keep your valuables safe.
With ManiMe, getting salon-perfect nails have never been so easy. Simply use your phone to scan your nails and ManiMe will make sure the easy-to-apply, fuss-free nails in your chosen color and designs are custom made to fit your nails! The Gel Mani Kit in Oyster contains 15 stick on gels and 1 prep pad with 1 nail file as no UV is needed.
Meet Après Pacific: the brand all about savoring the good life through real, potent superfood ingredients. Its hero product is the Pacific Glow Clay Mask infused with turmeric, aloe, amla berry, which are some of the nature’s most potent source of Vitamin C, antioxidants, and collagen. It is designed to give you the natural glow while targeting dark spots and hyperpigmentation.
Cult Gaia has transcended its “It-Bag” label status and grown into a full-fledged lifestyle brand as its collections of ready-to-wear, shoes and swimwear have been extremely well-received by its loyal following. For the first time ever, in April 2021, the brand launched its sunglasses collection with prices ranging from $228 to $278. The Hera sunglasses in canary yellow are the must-have accessories this summer.
With history dated back to 1875, Tusting is known for its beautifully hand-crafted British leather goods designed for the modern traditionalist. This Memorial Day, let this cross-body saddle-style mini Cardington bag in olive green showcase your quietly confident personality in the most stylishly yet understated way.
COSHE ROOM is a female-founded, luxury brand with a focus on quality matching sets with a stylish, modern-day twist. The Frida Shirt in Sky Blue Silk is sleek and elegant, and comes with navy-colored ostrich feathers that add a touch of movement and lighthearted fun to the relaxed yet feminine silhouette.
Are you thinking of kick-starting a healthier routine or hoping to embark on a gentle juice fast? Radiance is a brand specializing in premium quality, cold pressed juices that may just be exactly what you are looking for. With customers’ total wellbeing at its core, the brand’s dedication to using only the freshest and most nutritious ingredients doesn’t just enhance the taste of its juices but the health benefits too. The Signature Cleanse is the original all-purpose cleanse and comprises of tried and tested fruit and vegetable juices with a nut mylk for added protein.
VAAY is a Berlin based start-up specializing in hemp and CBD based products, backed by names such as Will.I.Am. This CBD Oil Mouth Spray based on natural full spectrum hemp extract with MCT oil from coconut comes with all the benefits of CBD products and will specifically promote concentration.
CULTNAKED’s Too Good Jumpsuit may just be the 2021 version of Little Black Dress. With built-in corset and shorts hidden under what looks like a dress, the design is sexy yet practical and will have you dance till the morning looking like the queen of the party.
BITE Studios is a Swedish/British 95% sustainable brand who are really paving the way in terms of luxury wardrobe staples for women. The brand also secured a new round of investment and long-term partnership with sustainable pioneers Nudie Jeans. These 14-6 Wide Leg Trousers are an essential piece to have in your wardrobe and come in this season’s hottest tortoise shell color.
Based in St Petersburg, Russia, Atelier Biser is a semi-couture, M2M emerging, female-led brand founded by Ksenia Podvalnaya who firmly believes that high-quality and handmade pieces are the right choice for environment and smart wardrobe investments. The new summer drop is absolutely to die for with strategical use of lace and feathers in earthy tones. Price upon application.
In addition to the gorgeous costume jewelry mentioned above, FÀP’s new season range of cowboy boots are drop-dead gorgeous too — these low boots in green flames will go perfectly well with a pair of distressed white denims.
Maison A.G.’s classic caps customized and embellished with the brand’s signature 4mm high Solid 9ct Gold Letters — making it a staple you will love for years to come.
TOL EYEWEAR is an Amsterdam-based design studio with an international approach to eyewear and fashion that is overseen and embodied by cofounders and creative designers Linda Tol and Marieke Meulendijks. The Attitude Sunglasses in Cherry Red is the child born out of creativity, technical innovation and traditional craftsmanship.
Maria Nila, the Swedish vegan haircare brand, saves you from worrying about all the touch ups between appointments from your overgrown roots to that harsh warmth that sneaks through your highlights. This nourishing color bomb masque reduces frizz for a silk smooth result while freshening up your color with non-permanent pigments. Choose the alluring Dusty Pink for a fun change for the Memorial long weekend.
Founded by its eponymous designer Zhyliova Valeriia who pushes for inclusivity and diversity, the Ukraine originated brand Zhilyova was amongst the firsts to reshape the idea of beauty in the conservative Eastern European countries. The brand mainly focuses on lingerie, but the Lyra and Vesta Set in Mystery Blue from its small collection of sultry ready-to-wear collection also deserves a shoutout.
Start your summer 2021 the right way with this adorable and powerful NutriBullet Pro from its Exclusive Matte Collection, in the most lust-worthy dusty pink. Simply pop in the fruit and veg of your choice and add nut milk or water/juice for the healthiest and yummiest pool-side treat.
JANTHEE Berlin was founded by world-traveler, Linda Hausser, in 2016 with the goal of establishing a women’s swimwear line that embraced the beautiful city of Mykonos, the sprawling beaches of Ibiza, and the Mediterranean paradise of the Italian riviera. With every piece carefully made in Portugal with only the best Italian swimwear fabric, you can’t go wrong with JANTHEE’s designs, particularly this Bruna Top in the most mesmerizing shade of dusty lilac with a hint of metallic.
For those wanting to add a touch of glamor and style to their summer wardrobe, look no further than NANA JACQUELINE’s summer cardigan in alluring purple. The piece will undoubtedly be your summer-favorite with its lightweight material and easy-to-wear, flattering design.
Meet Fussy: the world’s first refillable, probiotic deodorant with plastic-free compostable refills. The brand launched on May 10 and is now accepting pre-orders for shipment on or before May 30. The Refillable Deodorant Starter Kit will give you 4-6 weeks of guaranteed freshness.